The Author's Playbook

Every question a non-fiction author
asks. Answered here.

No fluff. No theory. Guides written for authors who have already done the hard part, written the book, and now want to make it work.

5

AI Tools

The Best AI Tools for Non-Fiction Authors in 2026

Most AI tools were built for generalists. The ones worth using as an author are the ones that work from what you specifically know.

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30"

Speaking

How to Write a Speaker One-Sheet That Gets You Booked

Event organisers make their first decision in thirty seconds. A speaker one-sheet is the document that makes them say yes. Here is exactly what to put in it, and what to leave out.

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£2k+

Coaching

How to Create a Coaching Programme From Your Book

Your book is already a coaching curriculum. The chapters are modules. The framework is the methodology. Here is how to package it and price it as a programme.

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7

Email

The Book Launch Email Sequence: 7 Emails That Actually Sell

Most authors send one announcement email. Here is the 7-email sequence that moves copies, builds your list, and opens every revenue stream.

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52

Newsletter

How to Start an Author Newsletter and Never Run Out of Things to Write

Social media followers are borrowed. An email list is owned. If you already have a book, you already have a year of content to send.

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#1

Discovery & SEO

How to Get People to Find Your Book on Google Without Paying for Ads

How Google decides what to show people, and how one article a week outperforms 20 social posts over time.

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70%

Publishing

Self-Publishing or Traditional Publishing: Which One Puts More Money in Your Pocket?

Honest numbers on royalty rates, rights, timelines, and control. No agenda either way.

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10×

Courses

How to Turn Your Book into an Online Course People Will Pay For

Your chapters are already modules. Here is how to identify the right one to start with, what to charge, and what separates a course that sells from one that sits.

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£3k+

Speaking

How to Get Paid to Speak About Your Book Even If Nobody Has Heard of You Yet

The book is your credential. This guide covers speaking fees, one-sheets, where to find events, and why most authors never get booked even when they are brilliant.

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Wk1

Email List

How to Build a List of Readers Who Actually Want to Hear From You Every Week

Why email is worth more than followers, and how to create a lead magnet from a chapter of your book this week.

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90%

Strategy

Why Most Books Sell Fewer Than 200 Copies and What the Successful Ones Do Differently

The real reasons most books disappear after launch, and what authors who sell consistently figured out.

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Consulting

How to Use Your Book to Get Consulting and Coaching Clients

The book is a silent salesperson. Here is the conversation that turns a reader into a paying client, and how to price your work once you have a book.

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16

For Publishers

How Publishers Can Help Their Authors Make Real Money, Not Just Royalties

There are 16 revenue streams publishers currently leave authors to navigate alone. Here is why that is changing.

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AI

For Publishers

How AI is Helping Publishers Do More for Their Authors Without Doubling the Workload

What AI can actually do for authors beyond writing, and how publishers are using it as a differentiator when signing.

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6mo

For Publishers

How to Help an Author Build Their Audience Before and After Their Book Comes Out

The mistake of waiting until publication day, what to build in the six months before launch, and the content strategy that compounds long after the book ships.

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